Privacy Policy

What Tapet collects, why, and what you can do about it.

Last updated: October 4, 2026

The short version

  • Wallpapers are created on your device. We never upload your photos or your camera images, and your wallpapers stay on your device unless you choose to send one as a link.
  • You can use Tapet without an account. Signing in is optional and only enables syncing across your devices.
  • We do not show ads, we do not use an advertising ID, and we do not sell your personal information.
  • We collect crash reports, and usage analytics so we can fix problems and decide what to build next. In the EU, the EEA, the UK and Switzerland, usage analytics stay off until you agree to them. Everywhere, you can turn them off in the app's settings.
  • You can delete your account and its synced data from inside the app at any time.

Who we are

Tapet is made by Tapet LLC ("we", "us"), PO Box 23655, Fort Lauderdale, FL 33307, United States. Tapet LLC is the data controller for the personal data described here. For any privacy question, email privacy@tapet.app.

What we collect

When you use the app without an account

Usage analytics: which screens and buttons you use, sheets you open, gestures you make (sent as a per-session summary rather than individually), wallpapers you like, unlike, apply or send, settings you change, paywall views and purchase outcomes (product id, price and currency, never card details), notifications shown and opened, sign-in attempts and their result, and sync outcomes including error messages. Each installation is given a random analytics identifier. Our analytics provider also records standard technical details such as your device model, operating system version, app version, language, and the IP address the request came from.

Your choice about analytics: if your device's country, mobile network, language region or time zone points to the European Union, the rest of the European Economic Area, the United Kingdom or Switzerland, the app asks before any usage analytics are collected, and nothing is sent until you say yes. Elsewhere usage analytics are on by default. Either way, you can turn them off at any time in the app's settings (Data & privacy, under Advanced, on Android; the Interface settings on iOS). While analytics are off, the analytics service is not started at all: no usage events are sent, no feature flags are fetched, and you are not placed in feature tests. When you answer the consent question we count the answer anonymously (yes or no, the wording shown, the platform and the day, with no user or device identifier) so we know how many people agree.

Diagnostics: on Android, crash reports including the stack trace and device state. Crash reports are separate from usage analytics and are not affected by the analytics setting. While usage analytics are on, unexpected errors are also recorded through our analytics provider on both platforms.

When you sign in

Signing in is optional and uses Google or Apple. We receive your user id, email address, display name, and profile picture URL from the provider, and we store them in our authentication system. We never receive your password. Only your user id is attached to your analytics and crash records, so that we can support you and investigate issues on your account; your email address, name and profile picture are not sent to our analytics or crash reporting providers. Versions of the app released before October 2026 also attached your email, name and profile picture URL to your analytics records; you can ask us to remove those (see Deleting your account and data).

What syncs to our servers

If you have a plan that includes cloud sync and you are signed in, we store the settings needed to recreate your collection: your liked wallpapers (the pattern id, the generation parameters, and the color palette), your custom palettes, your custom styles and their palettes, and which patterns and styles you have enabled. Every row is stored against your user id only. Your wallpaper history, your app settings, your effect settings, your chosen photo folder, and the wallpaper image files themselves stay on your device and are not synced. You can choose to sync only over Wi-Fi.

Wallpapers you send as a link

When you use Share to send a wallpaper as a link (tapet.app/t/...), the app uploads what is needed to recreate it: the pattern and its name, the generation parameters, the color palette, and the effects you had on. It also uploads pictures of that wallpaper: a preview card that chat apps show next to the link, and the same wallpaper drawn at phone, tablet, laptop and desktop sizes for the link's web page. Sending a link does not need an account. If you are signed in when you send it, the link is stored with your user id; otherwise it is stored with no account attached. A link contains no name, email or photo of yours, and anyone who has the link can open it, see those pictures, and use the wallpaper. Links are identified by a random code and are not listed anywhere, but they cannot be edited or withdrawn from inside the app, so only send a link to people you want to have it. Opening a link someone sent you downloads that wallpaper's recipe and shows it to you; it does not send us anything about you beyond an ordinary web request and, if usage analytics are on, the fact that a link was opened.

Notifications

Notifications are optional and you can turn them off in the app or in your device settings. Most of them, such as the one that tells you a batch of wallpapers was saved, are created on your device. On Android, if you allow notifications about new Editor Picks, the app subscribes your installation to that announcement through Google Firebase Cloud Messaging, which assigns the installation a messaging token. We do not store that token or link it to your account. On iOS, the app checks our server for new Editor Picks itself.

Photos and camera

If you create a palette from an image, the app reads that one image to extract its colors on your device. The image is not uploaded and is not kept by us. On Android you may also point Tapet at a folder of your own photos to use as wallpaper sources; the list of those files stays on your device.

Purchases

Purchases are processed by Google Play or the Apple App Store. We never see your payment details. The store tells the app what you own so we can unlock features, and the app checks again from time to time, so features stop when a subscription ends or a purchase is refunded. To measure which purchases came from where, the app sends the purchased product id and the store's purchase receipt or token to our purchase analytics provider, together with a random identifier for the buyer.

The tapet.app website

The website does not use cookies, advertising or analytics. Like any website, our hosting provider records ordinary request details, such as your IP address and browser, to serve and protect the site. Some pages load fonts from Google Fonts, and pictures of wallpapers are loaded from our storage provider, so those services also receive your IP address when you visit.

Why we use it

  • To provide the app and, if you sign in, to sync your collection across your devices.
  • To deliver the wallpapers you send as links, and to show them to the people you send them to.
  • To unlock features you have purchased, and to restore purchases.
  • To fix crashes and bugs, and to keep the app secure and working.
  • To understand which features are used, to test improvements, and to decide what to build.
  • To send the notifications you have allowed.
  • To answer your support emails.

If you are in the European Economic Area, the United Kingdom or Switzerland, our legal bases are: performance of a contract with you (providing the app, your account, sync, the links you send and your purchases), our legitimate interests (keeping the app reliable and secure, which includes crash reports), and your consent for usage analytics, feature tests and the notifications you choose to allow. You can withdraw your consent at any time, for analytics in the app's settings and for notifications in the app or your device settings.

Who we share it with

We do not sell personal information and we do not share it for advertising. We use a small number of service providers, who process data on our behalf:

  • Supabase: accounts, authentication, cloud sync storage, and storage for the wallpapers you send as links.
  • PostHog: product analytics, feature flags and error tracking, hosted in the United States.
  • Google Firebase Crashlytics: crash reporting on Android.
  • Google Firebase Cloud Messaging: delivering the Editor Picks notifications you allow on Android.
  • Nalya: purchase and attribution analytics.
  • Vercel: hosting the tapet.app website and the pages for wallpapers sent as links.
  • Google Play and Apple: sign-in, app distribution, and payment processing under their own privacy policies.

When you send a wallpaper as a link, the people you send it to, and anyone they pass it on to, can see that wallpaper. We may also disclose information if we are legally required to, or to protect our rights, safety, or the integrity of the service.

Where your data is processed

We are based in the United States and our providers process data in the United States and other countries. If you are in the European Economic Area, the United Kingdom or Switzerland, this means your data is transferred outside your country, and we rely on our providers' standard contractual clauses and equivalent safeguards for those transfers.

How long we keep it

Synced content stays until you delete it or delete your account. When you remove a synced item, we keep a small record that it was deleted so that the deletion also reaches your other devices. Wallpapers sent as links, and their pictures, are kept so that the link keeps working for the people who have it, until you ask us to remove them. Analytics and crash records are kept for as long as our providers' retention periods allow, which is currently up to a year, and are then removed or aggregated. The anonymous count of consent answers is kept as a tally. Support emails are kept as long as we need them to help you.

Deleting your account and data

Open your profile in the app, choose Delete account, and confirm. This immediately deletes your account and everything synced to it: likes, custom palettes, custom styles and their palettes, and your pattern and style settings (and any effect settings that earlier versions synced). The local copy on that device is wiped at the same time. Wallpapers you sent as links keep working for the people you sent them to, but they are no longer connected to you. If you would rather we did it for you, or you also want your analytics and crash records or the links you sent deleted, email privacy@tapet.app and we will take care of it; for a link, include its address. Purchases are held by Google Play and Apple, so deleting your account does not cancel a subscription or request a refund.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal data, to object to or restrict certain processing, and to withdraw consent. If you are in California, you may request the categories and specific pieces of personal information we have collected, request deletion, and you will not be treated differently for exercising those rights. We do not sell or share personal information as those terms are used in California law. To exercise any right, email privacy@tapet.app from the address on your account. You also have the right to complain to your local data protection authority.

Children

Anyone can use Tapet to make wallpapers, children included. The app has no ads, no chat, no profiles and no public posts; the only things to browse are Editor Picks, which we choose ourselves, and wallpapers someone sends you as a link, which contain nothing but a wallpaper. It asks for no personal details. Tapet is not directed to children under 13, and we do not knowingly collect personal data from them. What does need an age is an account: signing in shares your email address and name with us, so an account is for ages 13 and up, or older where local law sets a higher age for consenting to online services. If you believe a child has created an account or given us personal data, email privacy@tapet.app and we will delete it.

Security

Data in transit is encrypted with HTTPS. Access to synced data is restricted to your own account by database access rules, and administrative access is limited to the people who need it. Wallpapers sent as links are public to anyone who has the link, which is why a link holds only the wallpaper and never your account details. No service can be completely secure, but we work to protect your data and to fix problems quickly when we find them.

Earlier versions of Tapet

Tapet previously used a different backend. Data from accounts created before that change was staged for transfer and is keyed by email address so it can be restored to the right account when its owner signs in. If you want that staged data removed instead, email privacy@tapet.app.

Changes to this policy

We will update this page when the way we handle data changes, and we will change the date at the top. Significant changes will be announced in the app.

Contact

Privacy questions: privacy@tapet.app
Everything else: support@tapet.app
Tapet LLC, PO Box 23655, Fort Lauderdale, FL 33307, United States